Install pixel code: Copy the pixel code and add it to your website. Create pixel: Name your pixel and select Manually install pixel code. You can manually install the base pixel code on your website or leverage one of TikTok's partner integrations. There are two options for installing the TikTok pixel. Monitor and Diagnose: Check Pixel setup, monitor and test Events in real-time, or troubleshoot common issues with error messages and suggestions on how to fix them. Add/Edit Events: Make changes to your Pixel as your website grows and changes by editing existing events or adding new ones. Create Events: Select from a list of standard events that best align with your business goal and define how they are tracked. Create a Pixel: Create a new pixel in one click by connecting your website with one of our partners or by manual installation. Technical experience is not required with Events Manager, so you can easily set up your website to track visitor actions with self-services such as: TikTok Events Manager is a workspace to manage website pixels and events, and quickly access event data. See Using Cookies with TikTok Pixel to learn more.įor more information about data collection policies, refer to TikTok Business Products (Data) Terms and TikTok Privacy Policy. Performance is boosted when first- and third-party cookies are paired with Advanced Matching. Cookies help the measurement, optimization, and targeting of your campaigns. Cookies: First-party cookies are optional but third-party cookies are on by default with the TikTok Pixel. User Agent: Used to determine the device make, model, operating system and browser information. IP Address: Used to determine the geographic location of an event. This is used to determine when website actions took place, like when a page was viewed, when a product was purchased, etc. Timestamp: Time that the pixel event fired. Ad/Event information: Information about the ad a TikTok user has clicked or an event that was triggered. The pixel collects information available via standard web browsers, like Chrome.
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